Social media: a growing trend that is becoming prevalent in just about every walk of life. By networking through social media, people are able to keep in contact with friends, family, and even businesses. This trend has created a whole new meaning to the term social interaction and is setting a new trend for how we all connect. Social media is something that is not only seen in the social world, but in the business realm as well. Even the trucking industry is involved!
CR England has been trucking along for over 90 years now. When Chester Rodney England first started his business, he didn’t have things such as Facebook and Twitter to get the word out about his company. Now, however, England uses Facebook, Twitter, YouTube, and a company blog to interact with their drivers, and even drivers form other companies, in a way they never could have before.
On the CR England Facebook page, both current drivers and those interested in starting with the company can interact with both England and other drivers. England’s Facebook often has articles pertinent to the trucking lifestyle, such as how to fall asleep and how to be healthy on the road. The CR England Twitter page interacts with drivers on a different level, sharing stories and quick facts about the company and the industry.
Along with Facebook and Twitter, the company also has a CR England YouTube profile. On the company’s YouTube, you can find a variety of videos from safety to fitness. Some of the most popular videos England has to offer are advice videos. In these, drivers can find information on subjects like backing, safe navigation of truck stops, and pre-trip preparation.
One of England’s other social media methods is blogging. By creating industry relevant blogs, CR England hopes to provide their drivers with a fun and interesting way to learn more about their company and trucking in general.
Before, a life on the road meant little to no interaction with the world around you. Now, however, your friends, family, and even your business are only a click away. Interact with and see what you can learn from CR England by visiting us on Facebook, Twitter, YouTube, or our blog today. Talk to you soon!